Bowflex vs. NordicTrack: Which Is Best for Your Home Gym?

nordictrack and bowflex bikes

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Over the last three years, more people have opted to cancel their gym memberships and become home gym owners. And when it comes to stocking equipment for those home gyms, two of the most popular brands have been Bowflex and NordicTrack. That's because of their variety of both cardio equipment and resistance training products.

But if you were to compare Bowflex vs. NordicTrack, which would be the better equipment for your home gym? Luckily, we’re very familiar with both of these powerhouse brands so we compared the two companies in this guide. Read on to find out which equipment brand is best to stock your home gym with.

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NordicTrack Review

NordicTrack is the older of the two companies, having started in 1975. Nowadays, NordicTrack is primarily known as a cardio machine brand. One of their first big products was a ski machine, but their treadmills, ellipticals, indoor bikes, and rowers are among the highest selling in the space. They even have adjustable dumbbells.

In contrast to Bowflex, who started with strength training and ventured into cardio, NordicTrack did the opposite. They were much later in starting their home gym machines offerings and resistance training equipment. They are there now, though, and so far, they have seen success. Their home trainers include the Fusion CST and the Vault machines. Like Bowflex, they also have an app. The iFit app works with all of NordicTrack's current products that support internet technology.

nordictrack treadmill

What We Like About NordicTrack

  • Variety of classic cardio equipment
  • Large display screens on their machines
  • Quiet machines that won't disturb others
  • More affordable options

What We Don't Like About NordicTrack

  • Limited strength training options
  • iFit subscription needed to maximize benefits

Is NordicTrack Worth It?

When it comes to cardio equipment, NordicTrack's record speaks for itself, and we would have to agree that it’s a solid investment when you buy any of their machines. You would need to download their app to make the most out of their programs, but NordicTrack keeps iFit updated so you can stay up to date on the latest workouts and benefits they offer.

If you want one piece of strength training equipment, and maximizing strength isn't the priority, then the Fusion CST or Vault could be a great choice. They don't take up too much space, and you can perform many exercises on them. If free weights matter more to you, then Bowflex may be the way to go.

Top NordicTrack Products

Bowflex Review

Bowflex was founded in 1986, and they first launched with their home gym station, which used power rods instead of traditional weights for resistance. That product was met with rave reviews and saw a lot of sales, which allowed them to expand their line of home fitness equipment. The Bowflex machine became the Bowflex brand, and it now includes adjustable dumbbells, cardio machines, and more.

Even though Bowflex was founded on a home gym station, they may be as well-known now for their cardio machines as they are those original resistance training products. They also sell benches, adjustable dumbbells, kettlebells, and more. They even have their own app, the JRNY app, to help you with your cardio programs. Aside from online sales, you can now see Bowflex products in mainstream stores such as Dick's Sporting Goods, Target, and Walmart.

bowflex home gym system

What We Like About Bowflex

  • Innovation and unique equipment
  • Multipurpose functions with several products
  • Heavy-duty
  • Good warranties

What We Don't Like About Bowflex

  • JRNY app only offers cardio workouts
  • Higher price tags

Is Bowflex Worth It?

The Bowflex family of products could be more expensive than some of their competitors, but with the higher warranties, quality of the products they make, and their history of revolutionizing fitness equipment, the investments could be worth it in the long run for home gym owners. They have more strength training options than NordicTrack, and their cardio equipment will serve fitness enthusiasts of all levels.

The Bowflex products are also user-friendly, meaning beginners don't have to feel intimidated by learning how to use them, but they also provide competitive levels of resistance and challenges for the most advanced trainees as well. If you start with Bowflex, you will continue to use them for a long time to come.

Top Bowflex Products

Bowflex vs. NordicTrack: Which is Better?

As you can see, both companies have their overall strengths and weaknesses, but they have both established themselves as leaders in the fitness equipment industry. Many home gym owners will find the best of both brands and invest accordingly.

However, we won't duck the issue and will determine a winner. If you were going to invest in one brand, we would suggest buying Bowflex. The combination of variety, affordability, quality, and generous warranties make Bowflex our top choice between these two brands.

FAQs About Bowflex vs. NordicTrack

Who makes a better treadmill: NordicTrack or Bowflex?

Bowflex has two treadmills: the Bowflex 10 and Bowflex 22. NordicTrack has a variety of commercial and home treadmills that can be seen in many workout rooms and gyms. Their most popular could be the Commercial 1750 treadmill. While both brands can be proud of their treadmills, we would need to give the nod to NordicTrack.

Is NordicTrack a good brand?

NordicTrack is a great brand overall. Their cardio equipment is among the best available on the market, and their Fusion CST and Vault strength training machines would be great for many people that want to invest in a machine they can use for general wellness and personal fitness transformations. If you buy a NordicTrack product, you won't be disappointed.

Are Bowflex products worth it?

The Bowflex strength training products can be among the most popular because of their quality and how easy they are to use. Their cardio machines such as the Max Trainer 16 will help you burn a lot of calories in a short amount of time. Add in their benches, accessories, and other products, and we feel that they are definitely worth hitting the order button on.

What treadmill brands are best?

NordicTrack is considered by many to be the best brand, but Bowflex holds their own in the market as well. Other popular brands include Echelon, ProForm, and Life Fitness. Ultimately, the best brand for you is the one that offers machines with features that best fit your goals and training needs.

About the Author

roger lockridge

Roger "Rock" Lockridge

Roger has worked in the fitness industry for over 20 years in a variety of roles, including as a personal trainer, fitness class instructor, supplement advisor, nutritionist, and as a writer. He has contributed to Men's Health, Muscle & Fitness, BarBend, Iron Man Magazine, and

See More from Roger

Roger has worked in the fitness industry for over 20 years in a variety of roles, including as a personal trainer, fitness class instructor, supplement advisor, nutritionist, and as a writer. He has contributed to Men's Health, Muscle & Fitness, BarBend, Iron Man Magazine, and

See More from Roger

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